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Glossario
Parliamo la stessa lingua? Il nostro Glossario per capire il Digital Marketing
A/B test
Ad Exchange
Ad Inventory
AdSense
Advertising (ADV)
Affiliate marketing
ALT Text o ALT Tag
Analisi SWOT
Analytics
Anchor text
API (Application Programming Interface)
Augmented Reality (AR) o realtà aumentata
B2B
Backlink
Banner
Benchmarking
Black hat SEO
Blockchain
Blog
Bounce Rate (Tasso di rimbalzo)
Brainstorming
Brand
Brand ambassador
Brand Awareness
Branding
Brand Positioning
Brand purpose
Breadcrumbs
Briefing
Browser
Budget
Business Plan
Buyer Personas
Call To Action (CTA)
Chatbot
Click Through Rate (CTR)
Cloak
CMS
Community Building
Competitor
Content Management System (CMS)
Content marketing
Contextual Marketing
Conversione
Conversion Rate
Cookies
Cookie tracking
Copywriting
Corporate Identity
Co-working
CPA (Cost per Action)
CPC (Cost per Click)
CPD (cost-per-download)
CPL (Cost per Lead)
CPM (costo per mille impressions)
CPV (cost-per-view)
Crawl Budget
Crawler
CRM
CRO (Conversion Rate Optimization)
Database
Dealer
DEM
Digital Marketing
Digital PR
Display Advertising
DMP (Data Management Platform)
DNS (Domain Name System)
DOI (Digital Object Identifier)
Dropshipping
E-commerce
Effort
E-mail marketing
EMD (Exact Macth Domain)
Engagement
EPC (Earning per click)
ERP (Enterprise Resource Planning)
Favicon
FTP (File Transfer Protocol)
Funnel
GDN (Google Display Network)
Geotargeting
Google Ads
Googlebot
Guerrilla Marketing
Guest Post
Hashtags (#)
Headline
Hosting
HTML (Hypertext Markup Language)
HTTP (Hypertext Transfer Protocol)
Hubspot
Impression
Inbound marketing
Indicizzazione
Indirizzo IP
Influencer
Intelligenza aritificiale (IA)
Interactive Advertising o pubblicità interattiva
Internal Link
IoT (Internet of Things)
IP Address
IP (Internet Protocol)
JavaScript
Keyword
Keyword Density
Keyword Stuffing
KPI (Key Performance Indicator)
Landing Page
Lead
Lead Generation
Lead Magnet
Lead Nurturing
Lifetime Value
Like
Link
Link Building
Link juice
Link popularity e Backlink
Location based marketing
Logo
Marketing Automation
Meme
Meta Description
Meta Keywords
Meta Robots
Metatag
Meta Title
Metaverso
Microsite
Mission
Mobile Advertising
Mobile Marketing
Mobile optimization
Native Advertising
Negative SEO
News Feed
NFT
Nofollow
OAuth
Online Marketing
Open-source
Opt In
Organic Link
Organic search
Overlay
Page Rank
Paid Search
Payoff
Pay Per Action (PPA)
Pay Per Click (PPC)
Performance marketing
Permalink
PHP
Pillar article
Pixel tracking
Plugin
Popup
PPC
Profilo Social
Prospect
Proximity Marketing (o marketing di prossimità)
Publisher
QR Code
QR Code Marketing Mobile
Query
Ranking
Reach
Reciprocal Link
Redirect
Remarketing
Responsive design
Retail
Retargeting
Rich Media
Rich Snippet
Risultati organici
ROAS
Robot
Robots.txt
ROI (Return on Investment)
SaaS (Software as a Service)
Search Advertising
Search engine marketing (SEM)
Search engine o Motore di ricerca
SEO (Search Engine Optimization)
SERP (Search Engine Results Page)
Sharing
Sitelinks
Sitemap
Smart working
Social Advertising
Social Media
Social Media Advertising
Social Media Marketing
Social Share
Spider
Stakeholder
Swipe up
Tag
Target
Target Audience
Taxonomy
URL (Uniform Resource Locator)
Usability
User eXperience (UX)
User Generated Content (UGC)
USP
UTM
Video Advertising
Virality
Viral Marketing
Vlog
Web 2.0
Web 3.0
Web design
Web development
Webinar
Web Marketing
Website (sito Internet).
White hat SEO
White paper
Widget
Word of Mouth (WOM)
WordPress
XML (Extensible Markup Language)
