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Analyzing the data to devise a successful digital strategy

At the basis of the ideation of any web strategy lays the analysis of the digital market. Through studies and research on the Web world, MM-ONE Group is able to read and interpret the situation, providing key solutions for a suitable strategy.

Thanks to a team of professionals, the Research Center of MM-ONE Group carries out research in the digital area. Starting from information coming from accredited bodies and from surveys carried out ad-hoc, MM-ONE Group is able to decipher the continuous digital changes, and accordingly propose to clients the latest innovations, suggesting the best solutions to enhance their Business on the Web.

Competitor analysis, international market research, benchmarking, interviews and surveys are some of the activities performed by the Research Center, that take the shape of Studies and Research, graphically represented by Infografics, instant and simple to read.

Web Analytics

Constant analysis of website performance to measure online results

Competitor Benchmarking

Analyze what competitors do to define correct digital strategy

Revenue Management

The audit of the current sales amount for correct digital strategy

Sentiment Analysis

Studying the appeal manner of the web towards the brand to improve its reputation online

Listening Analysis

Complex online monitoring for precise communication strategies

Usability Analysis

Internal analysis of website’s navigation capabilities to optimize traffic conversion

International Market Research

Comprehensive analysis of markets for international online presence

Surveys and Interview

Studying relevance of market and audience for correct online presence

Brand Reputation Analysis

Comprehensive analysis of Brand reputation online to develop correct strategies in Digital Marketing

Marketing Strategy

Hotel Sales Strategy

We create strategies to help you increase the sales of your tourism facilities by creating and managing promotional packages and marketing actions related to seasonality and territory.

E-commerce Strategy

Design, functionality, market and sales analysis, digital marketing actions, tracking results are all elements that need to be managed and arranged over time to give users the shopping experience that they are looking for and to pursue business goals.

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