Vega Formazione is a training institution accredited by Veneto Region. It was created to train Vega Engineering Society, and since 2016 it has been recognized as Training Institution by the National Council of Engineers.
Vega Formazione has highly qualified teachers who give classes of workplace safety procedures, electrical and electronic systems, fire prevention and environmental protection. All these are corporate and intercorporate courses and training paths, with the possibility to create tailor-made courses.
The digital activities performed to reach customer’s goals involved different parts of this Business. Following the method of Inbound Marketing to attract new customers during the phase of Awareness, a Content Strategy and an optimization were planned with the purpose of improving the positioning in search engines: the reorganization of contents was initiated improving in this way the browse and use of the website.
Moreover, CRO activities allowed to identify client-side problems and improve the browsing experience of the website, making search path, subscription and purchase of the courses available in the wide catalogue more efficient and intuitive, with the aim of increasing conversion rate and company turnover.
In order to reach the company’s goals of increasing the number of courses sold, revenue and turnover, the Lead Generation project has been done, while a complex Marketing Automation project is now being developed to achieve better identification, management and classification of Leads.