Respect is one of the key values in Sapó brand’s philosophy. Founded in 1974, this company creates cutting-edge natural products blending health, beauty and sustainability.
Respect means starting from you, from your own well-being and beauty by taking care of the environment of everyday life.
For Sapó, well-being is a symbiotic process to keep in balance and tone taking care of every part of it like we do with our body. Its health depends on that of the world in which it is located and vice versa.
Such vision of Sapó made it possible to apply all the potential of Inbound marketing in complex and effective digital strategy organically integrating defined set of digital tools.
Sapó followed 4 steps of Inbound marketing from Attract, through Convert and Close to Delight. Retaining loyalty, enhancing visibility, precise delivery of defined message to the widest audience provided the basis of sufficient and self-sustaining online presence. While capturing Brand awareness and focus on high quality content ensured successful digital strategy to provide Sapó with conversions and performance to fulfill defined goalsSee the results