San Marco Group Spa is the Italian leader in production and sales of paints and varnishes for construction industry sector. Founded in 1937 near Venice, this company now has 10 production areas exporting to over 100 countries worldwide.
With ambitious strategy on international market San Marco Group Spa sells in different countries demonstrating strong growth in turnover and better distribution capacity.
Such development of iconic Italian company is based on important elements that have contributed over the years blending brand identity and service quality that appeal to an increasingly demanding and precise clientele.
Brand’s strong vocation to the result challenged us with strategy for effective online presence where the definitive solution was Inbound marketing.
In particular, we guided San Marco Group Spa to achieve goals with the acquisition of leads that are always more qualified and interested in wall paintings. Efficient management of Paid campaigns delivered the opportunity to take advantage of the state incentives with purchase of San Marco products.
Brand awareness and visibility were expanded with the set of special initiatives to activate customized funnels for conversions from Social to the landing page.