Roto Frank Italia is part of Roto Frank Holding AG, an international German company, that develops, produces and sells cutting-edge technologies tailor-made for roof windows.
Thanks to technological innovation, Roto Frank Italia is on Italian market with the purpose of offering solutions that intelligently combine safety, energy management with comfort for each type of dwelling.
The Customer turned to the team of MM ONE Group in order to strengthen its national market presence and differentiate itself from fierce competitors in the field of roof windows.
In order to meet the demand of the Customer, the team of MM ONE Group created an ADV digital strategy on two social channels, fundamental for Roto brand: Facebook and LinkedIn.
The online Brand Awareness and Consideration path started from scratch in accordance with the Italian company, in which the team of MM ONE Group was committed to efficiently supporting digital marketing activities in Italy, harmonizing with the guidelines coming from HQ.
After the initial phase of Awareness and Brand management, that achieved excellent results going considerably beyond the aims decided with the Customer, the team of MM ONE used a Lead Generation Strategy on different channels, like social networks, Facebook and LinkedIn, and the website, encouraging users to interact with contents and provide contact details useful for developing the relationship with the market.
But there is more!
With the aim of improving performances, as the culmination of the previous activities, the official website was optimized to ease, not only the positioning of the website itself, but also the User Experience and the usability for the user.