Quadrifoglio Group adventure began in Mansuè in 1991. Almost thirty years later, the leading company in design and sales of office furniture brings excellence and comfort of office living on global scale with branches and showrooms in all five continents.
Communicating to a target audience so varied in taste, habit and ways of working is a challenge. Selection of effective digital tools and in-depth planning is the same challenge to find a correct language to translate value and quality of products in online presence reflecting individual needs of each worker.
Means of online communication perfectly translate unique brand essence in global digital language. For this reason, Quadrifoglio Group challenged us to translate brand’s key values into online format. MM-One provided Quadrifoglio Group with elaborated digital strategy featuring 4 principles of Inbound marketing – Attract, Convert, Close and Delight. Integrating the various digital communication channels, we ensured comprehensive and effective online visibility for global audience broadcasting the advantages of tailored furniture for those who live it every day. Using the appropriate localization of the message for each geographical area together with chosen techniques of Inbound Marketing have we delivered exclusive message requested by Quadrifoglio Group in different voices globallySee the results