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Pra' della Luna

Translating wine excellence online

The core of excellence in hands, soul and mind of local winemakers provided main inspiration for new image-forming website of Pra’ della Luna. This agricultural company was formed in 2015 thanks to the brilliant 10-year long project that transformed love for the land and goodness into a wine of inimitable taste and refinement.

Over 10,000 hectares of vineyards distributed between Veneto, Friuli-Venezia Giulia and Puglia with 130.ooo q. of grapes processed every year in the winemaking facilities of Talmassons and Rud define Pra' della Luna production. Brand’s variety of regional vines includes whites Prosecco and Pinot Grigio, but also Sauvignon Blanc, Traminer Aromatic and Ribolla Gialla as well as Merlot, Refosco dal Peduncolo Rosso, Cabernet Franc and Cabernet Sauvignon for those seeking for robust and full-bodied flavours of red wines.

 

Pra’della Luna inspired us to tell this unique story of love for work and land on the web with the same taste and refinement blending commitment, innovation and research.

We used integrated strategy based on 4 principles of Inbound Marketing: Attract, Convert, Close and Delight.

In line with Digital Strategy focus Inbound, we created high quality content for the website using expressive, vivid language of storytelling to help customers imagine the taste of each particular wine.

Tailor-made website structure with sections easily accessible in a couple of clicks ensure easy navigation process and Customer Journey to explore preferred wine anticipating the sensual experience of true wine tasting to proceed with an online purchase.

See the results
www.pradellaluna.com/

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