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Poolmaster

Dip into Made in Italy quality

Distributed by New Plast S.r.l. brand Poolmaster brings quality and reliability to new levels applying 70 years of experience in production and sales of in-ground, above-ground, design pools and swimming pool equipment.

In 1950s New Plast were Italian pioneers in plastic material processing through high frequency welding. Applying this long experience Poolmaster defines importance of raw materials focusing on precision and attention to details to ensure production excellence.

Such attitude allowed Poolmaster grasp all the potential and advantages of an integrated digital communication strategy based on Inbound Digital Marketing. We developed the comprehensive offer around the needs of the customer and leads it along the 4 funnel levels - Attract, Convert, Lock and Retain - to accompany him towards the satisfaction of a purchase tailored to his needs.

We designed tailored Digital strategy for Poolmaster starting from the creation of brand new website and integrating all the activities provided by Inbound Marketing funnel to enhance presence in organic search, brand awareness and customer loyalty.


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