For over 70 years Morello S.r.l. handles Italian and foreign heavy industry.
Self-propelled trailers, battery-powered trolleys, AGV carts and more unique customized solutions for materials handling define this Italian company since 1946. The variety of industrial sectors is as wide as equipment offer: from steel production to energy including Oil & Gas sector, shipbuilding, automotive and aerospace industries.
Flexibility, precision and expertise in customized machine production of such quality and accuracy request innovation and agility in specific requests of each client.
Morello did not choose easy way offering standard solutions but studies each case in detail, analyzing the environments, working conditions and characteristics of each industrial space to design solution satisfying even most sophisticated projects.
We translated this flexibility and accuracy in tailor-made online presence of Morello satisfying individual needs of this brand to expand global presence with effective Digital Marketing strategy.
Customizing core 4 levels of Inbound marketing we applied principles of attraction, conversion, sales and loyalty retention in optimization of Morello online presence. Specific SEO and Paid strategies with wide geographical presence worldwide we handled visibility over geographic areas identified as the best performing in the Italian, English, French and German speaking countries.
Effective communication and customized inbound marketing strategy were applied at SEO and Paid levels to intercept the differences and peculiarities of the UK and USA markets.See the results