Manutan is a first-class company in the field of the supply of operational material for a wide range of companies. With more than 2.000 partners in Europe, 1.850 suppliers, 25 branches in 17 different countries and a warehouse of 190.000 square metres, the multinational company operates on an international scale handling huge volume of goods.
Manutan’s catalogue ranges from devices for mechanical sector to the one of DIY, from furniture for offices, warehouses and operation centres, to measuring instruments that are used both in highly professional fields and in daily life.
Manutan Group has long been a reference point in this field, thanks to values as quality research, competence, rapidity and reliability.
The support of MM ONE concerns consultancy and SEO activities in order to effectively manage the organic visibility of the wide product catalogue on search engines. In PPC field, MM ONE assisted the customer with the constant management of the campaigns aimed at enhancing the visibility of the e-commerce platform. These strategies were particularly focused on the multilingual world of Swiss market.
In particular, the activities had the aim of e-commerce SEO optimization, in French and German, through demand analysis and keywords research aimed at optimizing product categories in these two languages.
SEO activities were combined with interventions aimed at improving conversion rates (CRO, Conversion Rate Optimization), planning actions to improve User Experience and ease the purchasing process of users.
In support of the activities in the organic field, paid campaigns were structured on Google Ads in order to acquire new customers and strengthen e-commerce on the competitive market of supplies for companies.