Lecky Metal is a company that produces and sells, all over Europe, high-quality wrought iron and steel objects for classic and modern architectural projects. Lecky has been on the market for over 30 years, offering wrought iron and steel semi-finished products to realize a wide range of finished goods: rails, fences, gates and single decorative elements. As a producer and not only a seller, Lecky also realizes personalized metalwork according to customers’ requests and projects.
With an internationally significant presence, customer’s purpose is to better consolidate its presence focusing on the Web through the Inbound Marketing approach and reaching a wider audience.
From an operational point of view, the strategy of MM ONE began with the online promotion of Brand and finished goods, in order to attract an increasing volume of users. This activity was accompanied by the creation of the new website that was developed around the central theme of User Experience: Lecky dedicates its products not only to professionals and artisans who create wrought iron and steel works, but also to hobbyists who have the passion for realizing metal objects and they look for special decorative items to complete their own creations.
The activities of organization and interfacing of company’s management software and Prestashop platform were fundamental: in collaboration with the software house, creator of the original management software, special personalized solutions were designed and produced with the purpose of connecting the management software to Prestashop allowing an easy importation of registered products.
The creation of the new website goes hand in hand with SEO activity, during which, after demand analysis and keyword research, new texts were written according to the Inbound Marketing approach to pave the way for website indexing and positioning once completed the development phase.