Briantina story started in 1951, during the economic boom, when founder Giovanni Poli made his first sales of brooms and the products for cleaning in Brianza with his Fiat 125. He had handcrafted all of it himself, exploiting skills from a long tradition linked to the production of brooms and brushes typical of the area between Po and Oglio.
Product quality blended with ability to evolve by listening to the market needs ensured company growth to go beyond local market towards international presence.
We were challenged to translate this refined interpretation of changes in society and market by Briantina into effective and flexible digital presence towards enhanced competitiveness and commercial expansion.
Twenty years of experience in the field of Digital Marketing and expertise of MM ONE Group were applied to develop digital strategy based on 4 essential principles of Inbound marketing: Attraction, Conversion, Locking and Loyalty Retention.
Focusing on navigation experience and concept of Customer Journey we crafted website with crystal clear structure and handy for marketing needs including SEO and CRO. Main elements in the composition are graphic and textual content featuring both strong emotional flavor and useful information.See the results