Enoteche Piave was born in 1997 as a group of people with the passion for food and wine, before becoming a company. The passion was so strong that they created a project with the purpose of identifying and promoting noteworthy products, wineries and wine labels to offer customers a wide and high-quality choice.
With four stores in Veneto, Enoteche Piave aims at the Web to increase the number of customers and reach more and more people with the purpose of promoting the culture of food and wine, in addition to selling online every kind of wine.
Enoteche Piave turned to MM ONE to develop a strategy based on Inbound Marketing in order to improve Brand Awareness and offer users the possibility of discovering and choosing the ideal wine according to their own needs through a new website.
The new e-commerce is developed on Prestashop platform, and through the configuration of the specific connector, it is able to communicate with the company’s management software to organize and manage products. Moreover, the connector was enriched with a personalized solution: each product has the possibility of being equipped with additional characteristics, such as the occasion, in order to help users choose the best wine (liquor or beer) for each situation.
Moreover, a mega menu full of entries and functionalities was developed in order to give users an immediate overview and communicate properly all the information, accompanying them along the path to discover and choose all the desired products.
Together with the development of the new e-commerce, online Advertising activities and SEO best practices were launched to achieve the best result from the point of view of visibility and User Experience, creating the basis for an all-round successful digital project.