Venice is closely connected to water transport since its foundation. Consorzio Motoscafi Venezia (“Venice Motorboat Consortium”) offers everyday service blending local tradition with modern demand in immediacy, comfort and precision. Digital navigation represents the latest challenge for our society bringing benefit for all visitors in Venice to explore it in the easiest way possible.
In turn, Consorzio Motoscafi Venezia challenged us with online presence counting upon our 20-year experience in digital secrets and dynamics with the same competence as Consortium members know Venice canals.
We focused on website optimization and strong presence in defined digital channels following 4 essential phases of Inbound Marketing: Attract, Convert, Close and Delight.
Digital strategies designed in line with these principles enable communication system to enhance brand’s strongest points blending involvement and fascination capacity only a city as unique as Venice could provide.
Using social communication we amplified seduction and involvement features reflected in massive storytelling that the city generates autonomously, personalizing the goals of Inbound Marketing in success and attraction.