Climaway, one of the most important players in the online sale of plumbing systems with particular reference to domestic and industrial air conditioning, entrusted MM ONE Group with the implementation of the new e-commerce replacing the previous one with the purpose of further improving SEO and enhancing performances and User Experience.
A sales strategy, the one used by Climaway, extremely complicated considering the wide available catalogue and the aim of providing users with the best possible offer during the purchase of product packs and at the same time managing in the best possible way the profitability of the e-commerce.
Reproducing online this sales and purchase strategy was a true challenge for the whole team of MM ONE Group, that, with enthusiasm and determination, reached the goal creating an e-commerce, that, starting from open-source technology, could satisfy the need to manage the great commercial complexity of the project.
The new e-commerce website, realized on Prestashop platform, allows not only an easy browse during the search and selection of products, but also an easy management of the flow of orders and requests.
But not only e-commerce: the launch of the new website was completely supported by the team of MM ONE, following the digital strategy already established and consolidated over time.
MM ONE Group, in addition to elaborating E-mail Marketing, Lead Generation and Social Adv activities, maintained continuity of the SEO project in order to optimally manage organic visibility of the new e-commerce, avoiding that the website could undergo problems from the point of view of positioning, a possibility that might happen in the absence of the right competences when a new website is published.
Maximum effort for a complete project of great performances.