Caleffi, the historical Italian brand of household linen, entrusted MM-ONE Group with the refurbishment of its website. The user experience has been made more enjoyable thanks to the new responsive layout that meets the needs of an audience increasingly oriented to mobile search, while the new product classification simplifies the browsing and purchasing process: no longer by product categories, but by rooms of the house.
The clean and simple graphics of the site, along with contents created in collaboration with the brand, help to highlight the features and the variety of products focusing on the user and the shopping experience: high-quality images in large format that let you see details and variation of colours, contextualizing articles and suggesting combinations. The registration to the website, and therefore the online purchase, are made even easier thanks to the possibility of login through one’s own Facebook profile.
The e-commerce integrated into the new site of Caleffi has been made in Magento 2, a reference platform for brands with a vast product catalogue such as Caleffi. The platform allows the expansion of offers and the possibility of purchase, and it is simultaneously connected to the management software of Caleffi, a feature that allows the automated management of product catalogue, inventory and customers clients data.
Even the payment process has been made more simple thanks to the connection to the main online payment platforms. Everything to make the shopping experience even easier and intuitive. Alongside with the renewal of the site, MM-ONE has carried out a number of activities related to digital marketing and SEO optimization, in order to increase the brand visibility on search engines.See the results