Bosch Rexroth Italia is one of the main suppliers of activation and control technologies for machines and plants, and is able to provide high-level solutions and an incomparable competence in industrial sector.
Competence, strong inclination for technological research and future orientation are the essential characteristics of Bosch Rexroth Italia, in order to move in a world where achieving the result is measured with data and with the capacity to create personalized solutions according to customers’ specific requests.
For this reason, Bosch Rexroth Italia turned to us, in order to find the perfect partner with whom develop a Digital Marketing project on multiple fronts.
Following all the Touch Points of the Customer Journey Path, our team initially developed an Audit Seo of the institutional blog “Expertise” optimizing the essential parameters to have a correct functioning.
After a careful analysis of the market and competitors, we developed a campaign on 3 fundamental channels: LinkedIn, Facebook and Google.
This campaign was extended across all the navigation phases of the user, structuring contents according to the TOFU, MOFU, BOFU logic.
With the aim of optimizing the conversion rate of the blog, as culmination of the previous activities, we thought in terms of CRO: optimizing the rate through the analysis of User Experience, usability, user behaviour, gradually removing online obstacles inside the “Yes chain” of the user.