Bibus Italia is the Italian division of the multinational company Bibus Technology and occupies a leading position in the field of design and supply of control, regulation and transmission systems for terrestrial and maritime hydraulic applications, both movable and stationary.
The Italian division of Bibus company turned to MM ONE to organize an all-round Digital Strategy with the purpose of enhancing its web presence through the use of activities aimed at improving Brand Awareness, the first step of the Inbound Marketing model.
The purpose is to make target customers and public know the multifaceted company activities and make them understand the high-level potentialities and competences, as well as the exclusive service in Italy that includes interventions and repairs on various brands of this field.
The planned activities include a synergy of strategic interventions in the field of Inbound Marketing oriented to the phase ATTRACT of the funnel. After a briefing with the customer and after having set the goals to be achieved, the next step was a careful and detailed planning of the activities to be put in place.
Through a deep analysis of the website and the study of the main competitors, there will be an evaluation of the most appropriate actions in order to improve website navigability and search engine positioning. Social Network activities will help Brand development and success, making it better known to the public, while Adv activities will aim to achieve a highly qualified target. The insights about contents will be developed to communicate company’s unique and exclusive competences to customers, making them understand the high quality of Bibus branded products and services.