Health feels at home in Rovereto where Allergosystem is based. Since 1994 this company develops artisan anti-mite products to ensure safe and peaceful sleep for those who suffer from allergies or fights with diseases related to dust and pollen.
Specialized in manufacturing of bed linen, Allergosystem has now developed an offer of products for home sanitation and personal well-being representing high quality standards on both national and international markets.
Commitment of MM ONE Group is to develop effective digital strategy spreading Allergosystem products targeting maximum audience possible, following 4 key goals of Inbound Marketing: Attract, Convert, Close and Delight.
Thanks to the in-depth study of digital channels, the impact of digital campaigns doubled organic search efficiency of the brand.
The improvement of the strategy for the coordination of the various communication channels and the planned and strategic use of digital marketing tools and inbound marketing techniques has led to a substantial increase in the conversion rate. Improved digital strategy with a perfect blend of digital channels, smart use of Digital marketing tools and ideas and Inbound Marketing ensured solid growth of conversion rate.See the results